Spotify adds 'Verified' badges to distinguish human artists from AI

"AI usage is not a binary position between 'entirely authentically handmade' and 'fully AI generated' but can have lots of in-between cases," he said. "We can probably welcome some sort of tagging system like this, though it may favour the more commercial and successful artists already active rather than new independent artists." Spotify has come under fire in recent years for its approach to AI-generated content on its site. One Leipzig-based software developer built his own tool to label and block AI music on the platform . Posts its community forums have frequently requested a "clear label for AI-generated songs" or for the site to "explain why subscribers should pay full price while the platform fills up with AI-generated music" . In 2023, the then chief executive of Spotify Daniel Ek told the BBC he had no plans to completely ban content created from the platform . Meanwhile in 2025, a band called The Velvet Sundown, which had a verified page on the network with 850,000 monthly ers, prompted accusations they and their music were AI-generated when it transpired they had never given interviews nor had any record of performing live. However, their profile now identifies them as a "synthetic music project... with the support of artificial intelligence," with 126,000 monthly ers. Sign up for our Tech Decoded newsletter to follow the world's top tech stories and trends. Outside the UK?

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